Art Deco emerged as a reaction to Art Nouveau.
The
two forerunners of the art deco style were Charles
Rennie Mackintosh of Scotland and Josef
Hoffmann of Vienna. Both men were reformers of the excesses
of the art nouveau style, and their works around 1900 were an indication
of what was to appear in the next few decades.
Hoffman's
austere Palais Stoclet in Brussels (1905-11), with its mosaic murals
by Gustav Klimt, was surprisingly advanced for its time, and it
marked the transition from art nouveau to art deco.
In
1903
Hoffman founded the Wiener
Werkstatte, a workshop that produced some of the earliest art
deco designs.
In
1910, these concepts were introduced in Paris at
a louvre exhibition of decorative arts from Munich and Vienna. On
display was a new style based on a simplification of the early 19th-century
neoclassical biedermeier
style and of peasant art, or folk art, which was almost the antithesis
of art nouveau.
Another
significant event took place in Paris in 1910; the presentation
by the Ballets Russes de Serge Diaghilev of Scheherazade. Leon Bakst
had concocted oriental sets and costumes in dazzling, barbaric colors;
this brought a demand from the fashion world for exoticism, that
was answered by the couturier Paul
Poiret.
In
1912,
Poiret created his own design school, the Atelier Martine, to expand
his art deco ideas.
By
the 1920s the effects of cubist painting were seen
in advertising and product designs. Coco Chanel used cubist colors
and forms in creating women's fashions, which she dressed with art
deco jewelry.
African
sculpture and ancient Egyptian and Southwest American Indian arts
all had their influence on art deco in this decade, as did archaic
Greek art.
After
1925, the influence of Bauhaus
and the international style, took art deco to a final stage of development
that reflected the industrial age; achieving a reconciliation of
the arts and machine production that had troubled artists and designers
since the Industrial Revolution began.
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